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Strength

YouGov

Life’s storms are part of the journey. Embrace them!

Client
YouGov
Produced & Directed by
Caustik
Creative Direction
Dania Adhami
Production Management
Dania Adhami
Art Direction
Dania Adhami
Matte Paintings
Amr Shaalan
Modeling & Texturing
Abdelwahab Essam
3D Animation
Alaa Afifah
2D Animation
Kamal Baroudy
Lighting TD
Abdelwahab Essam
Compositing
Ricardo Drehmer

Dania Adhami

Audio
Teddy Nasr Music

Stills

The Making Of

Tight production schedules calls for innovative solutions.
Pre-production – the very core of the project – had to be done in a matter of days. In order to manage expectations and lay the ground for the whole production we took a shortcut and developed an animatic using existing footage of birds wherever we could source them out. Documentaries, animations, movies, you name it. (see video below)
As for the final look, we wanted to go for a painterly feel and therefore found quick ways to merge CGI techniques and digital painting to achieve this look.  

He who shares shall win the internet
...

old (made up) proverb -

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Clients

Agencies

 

Phenomena
Havas Worlwide London
Raconteur London
Fathom UX London
YouGov London / Erbil
Leo Burnett Beirut
Leo Burnett Dubai
Leo Burnett Jeddah
JWT Riyadh
JWT Beirut
M&C Saatchi Beirut
Saatchi & Saatchi Dubai
Y&R Beirut
Y&R Dubai
Brand Central
FP7 Beirut
FP7 Erbil
Rizk Group
Wondereight
Republique Beirut
Grey Doha
Black ink communications
Prisme International Dubai
Impact BBDO Dubai
Production & Post Houses

 

The Talkies
Wonderful Productions
Né à Beyrouth Films
Hedgehog
City Films
Stoked Films
Limelight
Fisheye Media Lab
Broadcast / Publishing

 

MBC Group
Majid Kids TV
DMTV Dubai
OTV Lebanon
Raconteur UK
Annahar newspaper
L'Orient le jour
Abu Dhabi Media
Banking / Fintech / Telecom

 

HSBC UK
Bank Audi
Byblos Bank
Bank of Beirut
BLC Bank
Astro Bank Cyprus
Pinpay
Strategy&
Du
Etisalat
Zain
Korek
Touch
Alfa
IDM
STC

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We help businesses identify their content production needs, come up with great ideas and transform them into animated stories to delight their audience.

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