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Ahla w sahla

Yasmine Ghorayeb

We’ve collaborated with director Yasmine Ghorayeb to bring to life two sequences of her latest documentary “Ahla w sahla” (Welcome). The documentary goes through the life of Yasmine’s grandmother Wadad and how her strength and love kept her family united. The first sequence is Wadad’s dream of her husband Joseph and the second is Joseph’s death.

Client
Yasmine Ghorayeb
Produced & Directed by
Caustik
Creative Direction
Nadeem Ghanem
Production Management
Nadeem Ghanem
Art Direction
Araz Kelian
Character Design & Storyboard
Araz Kelian
Character Animation
Araz Kelian

Dan

Additional Animation
Nadeem Ghanem
Environment Illustrations
Maciej Sidorowicz
Compositing
Nadeem Ghanem

Dania Adhami

The Hospital shot

Stills

The first scene being a dream, we opted for warm almost sunset like colors with a surreal time span. The scene starts at night but notice as they open the door to the garden it’s daylight with a very warm color. Wadad asks her husband if this is heaven before he disappears.

On the other hand, the second scene has much more greens and blues taking the viewer into a grimmer and darker reality. The final moment of Wadad’s husband Joseph.

Process + WIP + Design

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Clients

Agencies

 

Phenomena
Havas Worlwide London
Raconteur London
Fathom UX London
YouGov London / Erbil
Leo Burnett Beirut
Leo Burnett Dubai
Leo Burnett Jeddah
JWT Riyadh
JWT Beirut
M&C Saatchi Beirut
Saatchi & Saatchi Dubai
Y&R Beirut
Y&R Dubai
Brand Central
FP7 Beirut
FP7 Erbil
Rizk Group
Wondereight
Republique Beirut
Grey Doha
Black ink communications
Prisme International Dubai
Impact BBDO Dubai
Production & Post Houses

 

The Talkies
Wonderful Productions
Né à Beyrouth Films
Hedgehog
City Films
Stoked Films
Limelight
Fisheye Media Lab
Broadcast / Publishing

 

MBC Group
Majid Kids TV
DMTV Dubai
OTV Lebanon
Raconteur UK
Annahar newspaper
L'Orient le jour
Abu Dhabi Media
Banking / Fintech / Telecom

 

HSBC UK
Bank Audi
Byblos Bank
Bank of Beirut
BLC Bank
Astro Bank Cyprus
Pinpay
Strategy&
Du
Etisalat
Zain
Korek
Touch
Alfa
IDM
STC

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